Taiwan 2011 online advertising revenues over NT$10 billion, says IAMA

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Taiwan 2011 online advertising revenues over NT$10 billion, says IAMA Mar 20th 2012, 09:20 Taiwan 2011 online advertising revenues over NT$10 billion, says IAMA Adam Hwang, DIGITIMES, Taipei [Tuesday 20 March 2012] Providers of online advertising services in the Taiwan market generated total revenues of NT$10.215 billion (US$335 million) in 2011, increasing 19.46% from 2010, according to statistics released by the Internet Advertising and Media Association of Taipei (IAMA). IAMA also projects total revenues of NT$11.711 billion for 2012, rising 14.65% from 2011. Taiwan market: Online advertising revenues by type, 2011 (NT$m) Type of online advertising Amount Y/Y Proportion of total 2012(f) Display advertising* 6,305 19.66% 61.72% 7,196 Keyword search** 3,074 15.44% 30.10% 3,486 Social/buzz marketing 836 35.06% 8.18% 1,029 *Including banner, button, rectangle, skyscraper, pop-up, flash, streaming, text-link, charged based on CPM or CPC **Search marketing, content match, etc. charged based on CPC Source: IAMA, compiled by Digitimes, March 2012 This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends: Donate to Wikileaks.

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